Holachef - Home made food delivered
About the project
Holachef is a food-tech startup which curates chefs around mumbai and delivers food cooked from them online. Everyday there is a change in menu and compostion of the cuisine. Being a product designer, I was responsible for designing multiple products that catered to the user and ones which also helped the process of the business easier.
Work in Holachef - Product Design
Jun 2015 - Dec 2015
iOS, Android & Web
Designing digital solutions
As a team we thought of multiple solutions to make the process and business easier. I was a part of building some of the
solutions that was contributing to run the business.
1.The primary web & mobile products.
2.An application for chefs.
4.Mobile Application for the delivery executives.
The brainstorming sessions with them team helped us define the solutions in the right path from ideating the products, features, doing a breif competitive analysis etc. We had a stormboard kind of place where we post everything right from ideas, inspirations and also start initial sketches for products from here.
1) Item card which added some more information for the user compared to the older version.
2) A Filter to sort the food with more categories.
3) The photographs and tyopgraphy to make it look better.
2) Chef App
The chef app was designed to effectively communicate between the chefs and the menu planners to effectively communicate about the requirements, planning etc. Also the chef app can avail holidays and communicate with the team through the application. The application minimised the need to place a phone call or an email each and everytime to communicate their plans to the team.
The profile pages gives insights on the reviews and rating each chef has received from the user. This helps the chefs to effectively evaluate themselves and change the items according to the customers need. Also the chefs can edit theie description that applies on the consumer website.
3)Runners App - An app for delivery executives
1)To design an app for the delivery person to effecrively deliver orders and do pickups from the chefs and food centres.
2) Allow the delivery guys to stop and start their days trip at any point of time.
3) Plan their holidays from the application.
4) Get paid for the number of deliveries or pickup they had made for the day.
5) Calculate the distance and their number of trips a day.
Constraints & Insights
1)The delivery guys were not tech savvy but has been using mobile phones which are most android based ones.
2) Design a simple solution which can be handy and make them informed about their tasks.
1) An android application was designed to satisfy these needs.
2) A low end device was given to the delivery executives.
3)Using the application , the application navigates the best way to do their pickups or deliveries, apply holidays, track their stats, end the day whenever they want and get paid for the same using the distance calculated.
A primary card interactive card was designed to keep the executive focused on a single task. The upcoming tasks were also listed but were not interactive. The card consisted of all the necessary information required for a task. Also, the primary action was a FAB that enables the navigation to the location. As soon as the task is marked completed or incomplete(only if the user is not available), the task is moved to the past and the next task comes up as the primary card. Tapping on the card also takes him to the detailed page of a task.
The executive's task was not just deliveries but also few pickups from the chefs too and also delivery the necessary containers needed for them. The details page gives the ability to call the person and also gives details on the items of the task.
After each closing day or when the executive manually closes his day, he gets the data on how many trips he has done, the total distance travelled, the pickups & deliveries. This gives them a sense of accomplishment and rewarding which motivates them to do better. This data are also made use to credit their salary on daily basis.
Conclusion & Takeaways
Designing an end to end experience with all the necessary applications was a huge challenge in a timebound project. Designing for multiple platforms and multiple form factors at once made me a fast paced person. Got to learn the importance of visual design and visual hierarchy and how it make the users more engaging. Although we ideated on multiple solutions, all we could build was a minimum viable product within the given time period and resources yet a userful one