Hello there 👋,

I'm Srini, a full-spectrum product designer crafting intuitive AI-driven experiences and scalable design systems.

Staff Product Designer @ Intuit | Previously @ Norton, Google & Zoho

Selected Works

Intuit – Developer Platform & Generative AI Experiences

Jan 2023 - Present

  • Led design for the API Platform, delivering 0→1 experiences for API Explorer, documentation, authentication, and sandbox tools used by 5K+ developers.
  • Designed and shipped Intuit Assist, the company's first GenAI-powered developer assistant, improving workflow efficiency by 30%+.
  • Scaled design systems by evolving a 50+ component library and driving alignment across design and engineering through the Intuit Design System (IDS).

Spam Protection features and design system for Norton 360 iOS

Nov 2020 - Dec 2022

  • Product Designer for Norton 360 v2 on the iOS & iPadOS platforms.
  • Primary designer for new Spam Protection features shipping to ~XXXK users.
  • Designed a white label friendly design system scaling from design to code for first party and partner products.
Previous Work [2015-2019]

Google - Design System for Ad Manager

Jun 2019 - Sep 2019

  • Designer for Ad Google Manager Component Library.
  • Collaborated with the visual design and IXD lead to standardize the component design process.
  • Designed and shipped the pilot version of the design system.
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Zoho - Mobile applications for Zoho Sheet

Dec 2015 - Jan 2018

  • Sole product designer for Zoho Sheet on mobile platforms (i.e) iOS, Android.
  • Designed and shipped the product in 2016 onboarding ~XXk users into mobile platforms.
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Holachef - Ecosystem of applications for a FoodTech startup.

2015 - 2016

  • Worked on an ecosystem of consumer-facing and internal applications.
  • Designed and shipped the primary consumer-facing mobile and web applicationss having ~XXk DAU.
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